An Eco Pop-Up Fairytale

When I was a little girl, my favourite book was Cinderella. I loved her beauty on the inside combined with the transformation made by her beautiful clothes, makeup and shoes which showcased her beauty on the outside. It was a pop-up book, so every time I opened it, Cinderella and her mice, birds and other furry friends would appear, seeming lifelike and making me giggle with excitement every time. So, it only makes sense that I would love pop-up shops (a new trend that offers many benefits), especially when they feature fashion!

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When I stop to think about Calvin Klein, the 90’s always come to mind. The age of glory when beauty & fashion reigned surpreme. So now that Raf Simons has come on board as Chief Creative Officer, Calvin Klein OBSESSED proves that he is putting his best foot forward with the new launch as a modern re-invention of the brand’s iconic ‘90s fragrance, OBSESSION and the legendary campaign with Kate Moss. Continue reading “OMG. I’m #CKOBSESSED.”

The adventure continues

By now it should come as no surprise that I am loving the energy surrounding 2017 and all things #Canada150. We have some exciting partnerships that we will be announcing soon to help celebrate with Canadians from coast-to-coast. When I stop to think about Canadiana and the celebrations, there is of course several brands that come to mind. Recently I had the pleasure of attending a special announcement from Hudson’s Bay where they announced the launch of the commemorative Hudson’s Bay Grand Portage items that will help to connect Trans Canada Trail’s Great Trail in celebration of Canada’s 150th Birthday through its Grand Portage fundraising program. “The Great Trail, which is the longest recreational trail in the world, will finally connect Canadians from coast-to-coast-to-coast, leaving a great Canadian legacy to be enjoyed for generations to come.” Continue reading “The adventure continues”