When I was a little girl, my favourite book was Cinderella. I loved her beauty on the inside combined with the transformation made by her beautiful clothes, makeup and shoes which showcased her beauty on the outside. It was a pop-up book, so every time I opened it, Cinderella and her mice, birds and other furry friends would appear, seeming lifelike and making me giggle with excitement every time. So, it only makes sense that I would love pop-up shops (a new trend that offers many benefits), especially when they feature fashion!