By now it should come as no surprise that I am loving the energy surrounding 2017 and all things #Canada150. We have some exciting partnerships that we will be announcing soon to help celebrate with Canadians from coast-to-coast. When I stop to think about Canadiana and the celebrations, there is of course several brands that come to mind. Recently I had the pleasure of attending a special announcement from Hudson’s Bay where they announced the launch of the commemorative Hudson’s Bay Grand Portage items that will help to connect Trans Canada Trail’s Great Trail in celebration of Canada’s 150th Birthday through its Grand Portage fundraising program. “The Great Trail, which is the longest recreational trail in the world, will finally connect Canadians from coast-to-coast-to-coast, leaving a great Canadian legacy to be enjoyed for generations to come.” Continue reading “The adventure continues”
Ready? Set? Dunk.
There are certain brands and moments that remind me of being a child and bring back fond memories. Whether it was Friday night pizza and ABC’s TGIF lineup with the family, or looking for the OREO cookies that my dad would hide away in the pantry thinking we didn’t know they were there. Sometimes it is the simple things that make life better and put a smile on your face. As I’m sure you have seen, OREO recently launched an amazing new contest centered around the art of the dunk and challenging Canadians to share exciting new ways to dunk their favourite cookie. We have partnered with OREO to share all the exciting details and how YOU can enter to win the ultimate #OreoDunkContest prize! Continue reading “Ready? Set? Dunk.”
Reasons why you should NEVER travel to the Riviera Maya!
I know that you clicked on the title because you’re just looking for an excuse to reject the best things in life, or maybe you are so used to your regular life that you just can’t get along with change. Are you feeling me? You must be really happy enjoying your city routine, because who wouldn’t be? Waking up early, fixing breakfast for the kids, choosing a nice tie, (and then hoping your boss likes it) and then stepping into your car to take “the ride” to the office… and it’s -30º outside.
Continue reading “Reasons why you should NEVER travel to the Riviera Maya!”
Gold medalist Marielle Thompson takes on a new golden opportunity
For those of you who follow along with us on social media, you’ll have seen that we’ve been sharing a lot of exciting #Canada150 moments. Those won’t be slowing down any time soon, and another one just took place today as CIBC announced Gold medalist Marielle Thompson as a CIBC 150 Brand Ambassador. Along with some other incredible Canadians, the #StandForCanada hashtag is ramping up to show Canadians how much CIBC is dedicated to celebrate our country in the most patriotic of ways from coast-to-coast all year long. Continue reading “Gold medalist Marielle Thompson takes on a new golden opportunity”