The 2023 Levis Pride Collection

I guess the best way to start off this blog post is to define the term allyship and it’s importance to the 2SLGBTQIA+ community. Why? Because amid a very busy Pride month I have born witness to a lot of performative allyship / marketing, extreme levels of hate towards our community, and have even had brand partners ask me to “tone it down” to avoid controversary. And this year I even received death threats in the comments section on multiple social media posts.

In 2023.

So yeah, I think it’s important that we talk about this a little more.

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3 artists that should be on your radar this Pride Month

I reached a few big milestones in my career this year and have been so proud of all my hard work to get here, and of course have shared my gratitude for the people who helped along the way. It’s one of the reasons why I started The Hand That Helped. It’s also why I continue to believe that offering creators, performers, and artists just starting in their career my platform is so important, because that would have meant the world to me when I first started.

So as we go into a busy Pride month, I thought I would celebrate Pride Month with the Queer artists making waves in the First Up with RBCxMusic program.

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Thank You For Making a Difference

Over the last almost ten years I have had the distinct pleasure of working with some of the best brands, people and institutions this province, country and world has to offer. Be it out of sheer admiration or on an official campaign, I have loved the LCBO for as long as I can remember. With the power to, for example, bring a small Canadian brand to a whole new level across the province and propel them into success and recognition, the institution that is the LCBO has the power to make real change. This Pride Month, I wanted to take a moment to thank them for everything they are doing to support the 2SLGBTQIA+ communities and to share how your purchase can do so much this month thanks to their efforts!

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Never Forget The Importance of Rest

My 2022 has certainly not been a dull one. With lots of changes, both personally and professionally, I found myself burnt out and running on empty proverbially more times than I would like to admit over the past six-ish months. Going into Pride Month feeling very much on my own and disappointed by many people, I knew that I had to be the one to change the direction things were going – and it’s why amid the busiest month of my calendar year as a content creator, I booked us a weekend away. My lesson I am sharing in all this? NEVER forget the importance of rest.

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