Food & Drink | Keeping my Canadian Club tradition alive and why I am no longer apologizing for my success.

As 2016 comes to an end, I am looking back on what has been an incredible year. I smile fondly to myself when I think about the lessons life has taught me, because without them, I wouldn’t be the man I am today. I think back to my youth when my Dad would remind me to cheers to my accomplishments with Canadian Club. It was our tradition and something that I hold very close to my heart. No matter how big or how small, he helped to remind me that an accomplishment is something to be celebrated and it made me feel special to share those moments with him. I keep this tradition alive to this day, and today I am making a promise to myself to stop apologizing for my success. 

You’ll remember that I was lucky enough to be chosen to be a part of the Canadian Club team earlier this year. As I sip on a Canadian Club Chairman’s Select 100% Rye over ice, I am realizing that all too often instead of being proud of what I have accomplished, I shy away from owning that moment that I have worked so hard for. For years, I believed that humility meant silence and keeping how proud I was of myself and the team to myself. But as I look back on everything that we have accomplished and worked so hard for, and all the exciting things I have built for next year coming to fruition, I can hear my Dad telling me to be proud of myself. And so I am. 

I think that all too often Canadians think that being proud is equal to being boastful. I by no means will rub my success in the face of others because I believe that is not only tacky, but also really rude. But you know what? I am proud and I have earned my success with hard work and determination. I think that Canadians from coast-to-coast should take a moment to celebrate themselves when they accomplish something in life. We all face an overwhelming amount of stress in our day-to-day, and it is the little celebrations that can make life more beautiful.

So this is my promise to myself. To stop apologizing for what I have worked so hard for. And I encourage you to make the same promise to yourself. Whether it’s a promotion at work, saving for that vacation you have worked so hard for, meeting your fitness goals, or just feeling good about yourself… there is always something to celebrate. There is always a reason to cheers your worth, your goals and your life.

I thank my family and friends for reminding me to own my success. And I can only hope that this small reminder helps you to remember your own. No one deserves to be more proud of you than yourself, and I hope that you take a minute to cheers to that. 

Don’t forget that over the next few months I will be sharing BTS moments, events, cocktail recipes & so much more. Join in the social media conversation by making sure to follow @Canadian_Club on twitter & @CanadianClub on Instagram. Use the #CC100PercentRye hashtag to tell them what you think about Canadian Club Chairman’s Select 100% Rye – I can’t wait to see your thoughts and photos.

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you join on our adventures! AND yes. we’re on Snapchat too! – click here to follow us! 

Photos: Canadian Club, Daniel Reyes & Julio Reyes

Please remember to enjoy responsibly and never drink and drive.


Daniel Reyes

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