Food & Wine | Canadian Club launches another first

Working in the food & wine industry so long allowed me to be inspired by brands in new and exciting ways. I came to appreciate the power of alcohol and the ability it held to inspire bartenders, cocktail menus and restaurants as a whole. A brand I’ve always loved and supported is Canadian Club. Founded over 120 years ago, this iconic Canadian brand has set the bar for Canadian alcohol production and quality. It has become an institution around the world and a product that I personally keep in stock year round. See how the new addition of Canadian Club Chairman’s Select 100% Rye is another first for a brand that represents the best Canada has to offer.

“Canadian Club 100% Rye is aged using only rye grain in high quality bourbon barrels to impart a character that results in a taste-forward, smooth and premium whisky. This is what appeals to the discerning palates of a new generation of whisky drinkers and bartenders who want the robust spiciness of rye that works so well with classic cocktails such as the Manhattan and Old Fashioned.”

When it comes to these types of releases, the first question that always comes to mind is how much it is going to cost. Although I’m lucky enough to be able to try these products before their launched, I wouldn’t want to recommend a product that is outrageously priced. At the end of the day, is here to tell you about what we love and why we love it in an approachable way. Priced at of $27.45 MSRP, this new Canadian Club product is incredibly affordable. For the process, the final product and the quality, you would be looking at twice this much for a similar product made by a competitor. Not that they could recreate this authentically Canadian product obviously.

After all, “Canadian Club 100% Rye is distilled by Calgary-based Alberta Distillers Ltd, and then cut to bottling strength and bottled in Walkerville, Ontario the birthplace and home of Canadian Club.” You can’t get much more homegrown Canadian than that.

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“Canadian Club 100% Rye Whisky (750 ml bottle/$27.45) is available in Ontario on October 2, 2014 and across Canada starting mid-October 2014.” Rest assured that I’ve tried this incredible selection and recommend that you taste this variety. Be it the fact that it’s the latest & greatest from a brand you love or that you are looking for a new Rye to satisfy your palette, Canadian Club Chairman’s Select 100% Rye is a must in my home and should be the same in yours.

Join in the social media conversation by making sure to follow @Canadian_Club on twitter & @CanadianClub on Instagram. Use the #CC100PercentRye hashtag to tell them what you think about the new product. Tag @DoTheDaniel to let me know your cocktail creation & Canadian made beverage of choice with one of my favourites.

Please remember to enjoy responsibly and never drink and drive.

For more behind the scenes of this and other amazing brands I am working with, make sure to follow along with the #DoTheDaniel Instagram account!

Photos:  Canadian Club &  Julio Reyes of FASHIONIGHTS


Daniel Desforges