I am by no means a fashion expert like Julio, but I do know beautiful lifestyle brands when I see them. I am lucky enough to be able to take part in the Fall/Winter 14 preview of Piloti to kick off this season’s World Mastercard Fashion Week. Fashion, function & lifestyle combine to bring to you all a brand that has stolen my heart.
“First established in 1999 and returning this Spring under new Canadian ownership, Piloti is a traditional favourite of professional motorsport drivers, car enthusiasts and racing fans. Celebrity racing enthusiasts who have endorsed the brand in the past include Patrick Dempsey, David Letterman, and Jay Leno. ”
I am by no means a car or racing expert, but this brand is definitely one that I am newly obsessed with. From their footwear to apparel, Piloti is about leading fashion & function. The Roll Control™ spherical heel is designed to cushion your heel as you drive, providing extra control in heel-and-toe downshifting or for a fashionable evening out. The racing brand is taking fashionable enthusiasts by storm and I so happy to support them.
I am excited to meet Hing Yeung, a California-based designer involved in the creation of Piloti’s new lines as he attends the FW14 preview at The Shore Club Toronto to discuss his design and inspiration process.
And for some behind the scenes photos, make sure to follow my Instagram!