I have said it before, and I will say it again. Like most of you, I am a sucker for anything limited edition. I could attribute it to being a Libra, or perhaps being Type A. Heck, I could even blame it on the fact that I just love to collect beautiful things to make my home and life more beautiful. For any of those reasons and so many more, I was beyond excited when I heard about a new limited edition item that has JUST launched in Canada. Come & see why the new Hennessy VS x Shepard Fairey is a must for your home and some behind the scenes on the collaboration of two iconic brands.
So how did these two power houses come together? Well, once you’ve signed in (Legal Drinking age appropriate material) to watch the video above, you will come to realize how natural the unison truly was. Hennessy has been a long standing name with iconic branding since its inception. Shepard Fairey and the OBEY clothing empire has also aimed to maintain the utmost quality of innovation and creativity. It was just a matter of time before these two power houses realized how similar they were to one another. Subsequently the beauty in both the exterior and interior of the bottle truly do pair together perfectly.
“The collaboration between Hennessy and Shepard Fairey had everything to do with their shared values: the never ending quest for excellence, the love of true craftsmanship, the cultivation of consistency, the passion for tradition and innovation… Shepard Fairey’s tireless work ethic found its match in Hennessy, and the artist saw in the brand a haven for like-minded artists of their own, who hand make every piece of their craft from the barrels to the eaux-de-vies, similar to his own process. Taking the collaboration concept above and beyond, Hennessy invited Shepard Fairey to celebrate the release of his Limited Edition with a “Very Special World Tour”, already scheduled to hit ten of the world’s most influential cities including Los Angeles, New York City, Tokyo, Johannesburg, Berlin and more.”
So, what was the inspiration behind Shepard’s label design you ask?
With @ObeyGiant (follow along on Twitter & Instagram for some pretty spectacular images and inspiration!) touring the world and around every corner these days, the launch of this limited edition bottle couldn’t have been more well timed.
For my Ontario fans, make sure to head to your local LCBO to pick up YOUR limited edition bottle now before they sell out. And for the rest of my Canadian readers, don’t miss out on the opportunity to own your very own piece of Hennessy & OBEY history.
Please remember to enjoy responsibly and never drink and drive.
For more behind the scenes of this and other amazing brands I am working with, make sure to follow along with the #DoTheDaniel Instagram account!