Shopping for clothing and stress should not go hand in hand. Isn’t having fun the whole point? I have always embraced it as just another facet of my self-love routine. Taking time to think about me, to drape myself in different fabrics, to try on new and exciting things – it’s all part of the experience. Now, I’m not saying that everything fits me well, but I take it as a learning experience. Getting to know what makes me feel good and look good too! I was always taught to be unapologetically myself.
Growing up in Ottawa, I was raised by a single mother and we really didn’t have very much money. My mother worked full-time and would sometimes drop me off with my grandparents on weekends because she was also the lead singer of a rock band. Every now and then, she would take me with her to pick out a new outfit for a show. As funds were quite tight and choices quite limited for rock band standards, we always went to LE CHÂTEAU. Back then, it was the go-to for edgy, yet affordable and well-made, clothing.
Well today, I still shop there. And let me tell you, they have evolved a lot since then. They are always adapting to the times yet constantly delivering classic, well made pieces at an affordable price. Next on their evolution list, LE CHÂTEAU is rolling out new concept stores all across Canada. I was fortunate enough to take my very own personal tour of the new St Laurent Shopping Centre location here in Ottawa.
As part of a long-term strategic brand evolution, the new concept stores are aimed at positioning LE CHÂTEAU as Canada’s premier design house while continuously translating international runway trends into lifestyle collections for the fashion-forward, value-conscious consumer.
“Our customers lead busy lives, and are really looking for a simplified shopping experience,” says Executive Vice President, Franco Rocchi. “Shopping should never be stress-inducing – it should always be light-hearted and enjoyable. Our new concept store designs make it easy for LE CHÂTEAU’s clientele to find exactly what they’re looking for in a flash. From weekend looks to workplace ensembles that wow, LE CHÂTEAU makes shopping in the mall fun again.”
The new store designs are laid out to accentuate the latest trendy clothing, footwear and accessories.
Soft taupe is used with grey backdrops and subtle accents of nickel and glass.
Clean, crisp backlit walls are designed to allow accessories, shoes and handbags to take centre stage.
Custom curated footwear displays showcase LE CHÂTEAU’s gorgeous new designer shoe collections, updated on a monthly basis.
Each section is merchandised as lifestyle niches – from work wear to weekend to special occasion to bridal.
All collections are distinct to allow customers the opportunity to find exactly what they’re looking for – and fast.
It’s all about making shopping fun all over again. LE CHÂTEAU’s new concept stores are affording customers the ability to return to their busy lives – and look good doing it.
Want a chance to win a $100 gift card so you can check out one of LE CHÂTEAU‘s new stores?
2. Tweet the following tweet (shortlink must be included in tweet*):
I want #win and take the stress out of shopping with @LeChateauStyle & #DoTheDaniel’s @CNSugrue! http://bit.ly/1MlM08M
One (1) tweet per twitter account will count as entry. Tweet must comply with above format to be entered to win. Winners must be following all twitter accounts as listed in Step # 1. Contest odds depend on how many valid entries are received. Contest runs until Friday, October 16th 2015 at 5:00pm EST. ONE winner will be chosen at random and announced via @CNSugrue’s Twitter account on Friday, October 16th 2015 after 5:00pm EST. Prize cannot be redeemed for cash value. Contest winner will be contacted via Twitter and subsequently emailed instructions on how to have prize sent to them. Contest open to Canadian residents only. **
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Catherine Sugrue, CNP