Travel & Lifestyle | Adidas is helping us #FindFocus with a new twist on a classic

I by no means consider myself a fashion expert. One of the perks of having a fashion expert as a husband – I don’t need to be. But I do know what I like to wear personally, and the athleisure trend is one that I identify with. By now it should come as no surprise that I am involving more and more Adidas products into my busy day-to-day. I’m excited to share with you all that launching today (available for purchase starting September 7th) that they have created a new twist on a classic item with The adidas Z.N.E. Hoodie. Come #FindFocus with us!

“The Z.N.E. Hoodie launched today as the first release from adidas athletics: a new category from the leading sportswear innovator. It delivers a fresh new take on traditional pre-match outerwear, specifically engineered to remove distractions and maximize athletes’ focus in the make-or-break period before they compete and when it really matters.”

I think what I love most about the launch is that they have partnered with Canadian athletes to showcase how they incorporate it into their lives. Andrew Wiggins, Connor McDavid, Kallie Humphries, Melvin Upton Jr., and Tessa Virtue all joined in on the excitement to start a new chapter in the book of Adidas and I absolutely love the images!





“The adidas Z.N.E. Hoodie was designed with this need in mind, helping athletes stay mentally strong thanks to three key elements; reduced noise distraction, minimal visionary distraction and protection from discomfort. It combines cutting-edge craftsmanship with luxe fabric and a striking aesthetic to make it a sportswear essential, whether for performance or leisure.”

Sometimes simple is best, and this iconic new hoodie will be a staple in my wardrobe when I’m running or running around because it is elevated and functional all at once. The adidas Z.N.E. Hoodie will be available for purchase beginning September 7th at for $130.00 CDN. 

To join in on the excitement around adidas athletics and the new Z.N.E. Hoodie, make sure to follow @AdidasCA on Twitter & Instagram. Use and follow the #FindFocus hashtag to see what Canadians from coast-to-coast are thinking about the new items  We can’t wait to see what you think!

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you join on our adventures! AND yes. we’re on Snapchat too! – click here to follow us! !

Photos: Adidas Canada


Daniel Reyes