Contest | This year we will Shop for GEN1 at WINNERS & HomeSense to make a real difference

When I stop to think about some of my favourite stores to shop at for the holidays, chances are I am visiting WINNERS & HomeSense at least once during the season. As Canadians, This year, starting on November 24th, they will launch a very special selection of items in support of Canadian Women’s Foundation that will support 450 shelters and community programs across Canada that help break the cycle of violence – for good. Come and see how you can #joinGEN1 with us.

GEN1 means:

  • The first generation free of violence. No sexual harassment or assault, no domestic abuse, no sex trafficking. 
  • The first generation of economic equality. No gender wage gap, no glass ceiling, no girls afraid to show their brilliance. 
  • The first generation of inclusive leadership. Leadership that collaborates and includes marginalized voices.



1. What is Shop for GEN1?
Shop for GEN1 is a fundraising campaign supporting the Canadian Women’s Foundation’s violence prevention programs. WINNERS and HomeSense stores participate in fundraising by selling specially marked Shop for GEN1 products in stores across Canada.
2. How does the Canadian Women’s Foundation help to stop the violence in Canada?
The Canadian Women’s Foundation helps women in Canada to move out of violence by funding women’s shelters across Canada, programs that help women to rebuild their lives after surviving violence, and violence prevention programs that help to stop the violence – for good. 
3. What percentage of my Shop for GEN1 purchase goes to Canadian Women’s Foundation?
100% of net proceeds from sales will go to the Canadian Women’s Foundation.
Thanks to our friends at WINNERS & HomeSense, we are giving one lucky Canadian every single items in our Shop for GEN1 giveaway valued at over $110!
To enter:
1. Follow @WINNERS@HomeSense & @cdnwomenfdn on Twitter
2. Tweet the following:
It’s just that easy – and in the holiday spirit, there are NO LIMITS to the amount of times you can enter. The more you tweets, the more chances you have to win this amazing prize in support of a great cause! 
** Winner must be following all Twitter accounts as listed to be deemed valid. Contest odds depend on how many valid entries are received. ONE winner will be chosen at random and announced on @DoTheDaniel’s Instagram account upon conclusion of the contest Monday, December 5th 2016 at 5:00pm EST. Contest winner will be contacted via Instagram and subsequently emailed instructions on how to claim prizes. Contest is open to Canadian residents only. Prize cannot be redeemed for cash value.*

I encourage you all to visit your local WINNERS & HomeSense to pick up the GEN1 line of products to enjoy the holidays while also supporting an incredible cause. For more information please visit

To join in on a very important social media conversation taking place on November 24th and throughout the holidays, make sure to follow @WINNERS@HomeSense & @cdnwomenfdn on Twitter, @WINNERS & @HomeSenseCanada on Instagram, and ‘Like’ the Canadian Women’s Foundation Facebook Page. Use and follow the #joinGEN1 hashtag to show us which of the above items you picked up for the holidays. We can’t wait to hear your thoughts and see your photos!

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you join on our adventures! AND yes. we’re on Snapchat too! – click here to follow us! 

Photos: Canadian Women’s Foundation, & Daniel Reyes 


Daniel Reyes

*Please note that this is a sponsored post – our disclosure can be found at all times by clicking here.