If there is one thing that makes me happy in this world as a content creator, it is an immaculately executed campaign. If I’m being honest, it’s probably the marketing geek in me that can just sit back and appreciate the power of icons colliding to create something so beautiful. Over the years I’ve been blessed to be a part of several moments like the one I’m writing about today – yes, you guessed it, I’m here to celebrate and idolize the #DomPérignonxLadyGaga collaboration that was recently announced.
So let’s talk about why you can pretty much consider this my pre-order.
First and foremost, let’s appreciate the visual component of this collaboration created by the one and only Nick Knight for a second shall we?
“My desire was to create a burst of
positive fantasy – a beautiful world
that exists only in people’s imaginations.
Fantasy is such an important part
of our lives; it makes us dream and
fuels our creativity. And right now,
the world needs celebration.
I wanted to create something
which would touch people across
many different cultures, for its joie
de vivre, its energy, its rush of
fantasy and celebratory visions.”
– NICK KNIGHT, PHOTOGRAPHER & DIRECTOR
But the collaboration itself is so much more than the majestic visuals to evoke a sense of awe and whimsy. It’s also an opportunity to be a part of something so much larger in support of a good cause in the name of innovation, evolution and change.
Of course I can’t guarantee that I’ll be able to get my hands on a sculpture for our new home (how f*cking amazing would it be if that happened though?!) but I can share how I plan to be a part of this all by purchasing a collaboration bottle or two for us. Well if I’m being honest, one to keep forever as a piece of art and one to enjoy with Julio.
Over the next two years, Dom Pérignon and Lady Gaga will announce further exciting outcomes of their collaboration.
In the fall, Dom Pérignon will release a Limited Edition of Vintage 2010 and Rosé 2006 in exclusive and creative cases. And you better believe that I will be one of the first to try and get my hands on these incredible bottles to add to my collection of unique moments in time, and to enjoy with my husband while we continue on our path to children and achieving our dreams.
Of course as always, I encourage you to follow along in this magical collaboration by following @DomPerignonOfficial on Instagram. To join in on the excitement taking place online in anticipation of the launch, follow and use #DomPérignonxLadyGaga & #DomPerignon hashtags.
This post is not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Please remember to enjoy responsibly and never drink and drive.
Photos: Daniel Reyes, Nick Knight & All Social Media accounts listed above
Don’t forget to be kind & laugh a little more this year
*Promotional consideration may have been offered by participating brands – all opinions expressed are my own and my disclosure can be found at all times by clicking here.