Events | How Molson created the most Canadian experience I’ve ever had

There isn’t anything more Canadian than hockey. By now you would have seen the buzz around a hockey rink that appeared mysteriously over night here in the city of Toronto on top of a downtown skyscraper. Well, the secret is out and it’s pretty amazing if I do say so myself. Molson Canadian has created the #AnythingForHockey ice rink at 120 Adelaide Street West in Toronto 32 stories above the ground, and I can say with utmost certainty that it is the most Canadian experience I’ve ever had.

First of all, I’ll flat out say it. HOW COOL IS THAT!?

This top secret launch has been gathering buzz around the world and the rink is now officially open. Julio & I were among a selected few media who were invited to tour the space and rink. Though it was very cold, it was totally worth it to see the rink first hand! Take a look at the video I was broadcasting on Periscope:

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So Canadian ? #AnythingForHockey

A photo posted by Daniel Reyes (@dothedaniel) on

Though corporate spots are quickly filling up, there is of course an amazing contest that you can enter to experience the rink for yourself. Make sure to click here to see how to enter today!

For more details on the rink, head to

To join in the social media conversation, make sure to follow @Molson_Canadian on Twitter & @MolsonCanadian on Instagram. Join in on the excitement by using #AnythingForHockey. 

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you come along on our daily adventures with us!

Photos: Molson Canadian, Daniel Reyes & Julio Reyes

Please remember to enjoy responsibly and never drink and drive


Daniel Reyes