by • October 17, 2014 • Toronto, Travel & LifestyleComments (0)

Lifestyle | PATRICK ASSARAF takes Toronto by storm again, and this time it’s permanent.

I have said it before and I will say it again, but I am by no means a Fashion expert. I do not consider myself anything #StreetStyle related nor do I care to venture down that road. With Julio’s help and my eye for beautiful things, I would say that I get by pretty well with my outfits of choice. One label that I proudly keep in my closet is that of PATRICK ASSARAF. For those of you who remember, I recently wrote about their PYA Sample Sale and how fantastic it was to have them around in the city I call home.

Well ladies & gents, it’s time you all knew that PATRICK ASSARAF has laid down some roots in Toronto with its first Flagship Store. Yes. That’s right. They have officially moved in and we have given them the key to our heart. Come & see why I have fallen in love with the brand, the store and how you can do the same in their  luxurious new space.

October 2014 marked for some great times in the city of Toronto. With my birthday, the Delicious Food Show, Halloweeen (stay tuned for some really fun posts on this topic) and now the opening of PATRICK ASSARAF  at 392 Eglinton Ave. West in Toronto. Imagine a beautiful brand that finally decided on a space and instead of cluttering it up, simply focused on their product. That is the concept for the new space and I am in LOVE with it.

Keeping it simple, elegant and always sophisticated. These are all adjectives that I would use to describe the brand when I come to think of it…


“With minimalism in mind, the brand’s philosophy is simple: men should be able to sport casual wear without looking sloppy. From his Toronto-based studio, designer and company founder Patrick Assaraf creates timeless staple pieces with his signature 30-guage cashmere, ultra-light Zegna Baruffa merino wool, and t-shirt approved super-soft Peruvian cotton. PATRICK ASSARAF label celebrates comfort and effortless elegance.”

The brand has a certain aesthetic for men that really speaks to what I look for in my everyday life. Be it at the office during the day or attending events in the evening, clean lines and staple pieces are what you can expect when you enter the new store. The minimalist feeling of the decor was actually on purpose because unlike myself, the average man likes to get in and get out. ““Our new flagship store is perfect for quick shoppers. Men can be in and out of my store with a new wardrobe in fifteen minutes.” says Patrick. Now, I could go on and on about men taking fifteen minutes to take care of business, but I will leave that innuendo to you to deduce.



What I would suggest for those of you who are just now being introduced to PATRICK ASSARAF is to check out their website to see what I mean about the look, the feeling and the brand as a whole. Then, when you have been sufficiently inspired, why not head to their new flagship store located in mid town Toronto to fall in love and hand them the key to your heart like I already have.

For even more inspiration make sure to follow @PatrickAssaraf on Twitter & @PatrickAssarafLabel on Instagram. Tag us both upon your next visit to the store and share your favourite pieces.

For more behind the scenes of this and other amazing brands I love working with, make sure to follow along with the #DoTheDaniel Instagram account!



Daniel Desforges

** I partnered with the brand to write this article but every word is mine


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