Travel & Lifestyle | How a beauty favourite is helping to change the world

If you’re like me, you have beauty products that you love and have used for many years. Most of mine have fond memories associated with them because, after all, I am a hopeless romantic. One of these is Aveda Universal Styling creme because it reminds me of my youth with Catherine in Ottawa when she introduced me to a hair straightener and a whole new world of products. Seems silly, but it’s one of my favourite memories and has helped Aveda to become one of my favourite brands.

I’ve recently learnt about Aveda’s #EarthMonth initiative and how they are helping to change the world and I simply had to share in my excitement of joining in.

Also, sidebar, can we talk about how beautiful Gracie Carroll is in the photo above?! Love her so much.

With Earth Month around the corner in April, many of us will be reigniting a passion to try and help the world be a better place. Be it by reducing our footprint on the planet or by giving back. Aveda has certainly got me inspired to make a difference with the team around the world.

Aveda Canada celebrates the ten year anniversary of a partnership with WaterAid and commitment to the global need for clean water. Over the last decade, Aveda has contributed over $38 million to WaterAid projects, with Aveda Canada raising over $3.5 million through annual Earth Month initiatives.

Aveda Canada celebrates this milestone with the launch of a 3-year Madagascar Project, donating all proceeds raised to WaterAid clean water projects in Madagascar. Consumers are invited to participate in this April’s Earth Month cross-Canada fundraising initiatives, Appointments for Clean Water and Walk for Water, both on April 25, 2016.”

Aveda Canada in Madagascar (1)

So how can we get involved with Aveda? There’s a few ways really.

Walk for Water: At 9 a.m. in 14 cities across Canada, join the Aveda Canada team in a walk for water. The 6 kilometre distance is symbolic of the average journey millions of people take daily to collect water in Madagascar. To register, visit:

Appointments for Clean Water: Taking place in Aveda-partner salons across Canada, Aveda Canada will donate all regular service fees paid on April, 25, 2016 directly to WaterAid. Additionally, a special $5 service menu will offer bang trims, waterless hairstyles and hand massages. For a list of participating salons visit:

To learn more about Aveda Canada’s Earth Month initiatives and how to participate, visit

So on April 25, join me and many other Aveda lovers as we help to pledge our time and efforts to this amazing cause. 

To join in on the social media conversation, make sure to follow @AvedaCanada on Twitter & Instagram. Use the #EarthMonth hashtag to show us how you joined in the cause with us in your city and to show the world we care. We can’t wait to follow along with you!

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you come along on our daily adventures with us!

Photos: Aveda


Daniel Reyes