Travel & Lifestyle | The future of sport is now at Sportchek’s CF Sherway Gardens flagship store

I am always inspired by the change of seasons. One chapter of the year comes to an end while another begins. It’s both a little sad and a lot exciting in my opinion. Over the summer, I had the opportunity to get a BTS look at Sport Chek‘s NEW CF Sherway Gardens flagship store and was blown away by the customer experience. As we head into the fall, I have realized that this store is the perfect place to get those back to school sport items, keep up with a new fitness goal, and just to find yourself. At the end of the day, #YourBetterStartsHere – come see why!

I don’t think I was the only one excited about the grand opening of the new location…


“Located in one of the GTA’s premium shopping centres, the CF Sherway Gardens Sport Chek combines industry leading digital technology with the world’s best sporting goods brands to create a truly unique and inspiring retail experience. As the conduit to sport and activity in the community, our staff and advisors are always on hand to support our customers as they pursue healthy and active lifestyles.”

With so much to talk about, where do I even start?!

I think one of the most impressive things about the store is how connected it is. With scanning boards located throughout the brand shops that you can navigate throughout the almost 80,000 square feet of store, electronic touch points that allow you to get to know the staff, interactive video walls made from a large led screen, and so much more, this truly is the future of sport.




No matter what your fitness or sport goals, there is something here for everyone. Especially with the back to school needs adding up, parents can rest assured that Sport Chek CF Sherway Gardens will have what you need and the staff to help you find it.

One of the most interactive and impressive features of the store I was able to experience first hand is the New Balance Stride ID Experience Lab!


“With the New Balance Stride I.D. Experience Lab in store, our trained footwear advisors can help determine the best footwear options for a customer before ever opening a box. The experience starts with New Balance volumental, a foot scanner that provides analytics around foot size, arch and pressure mapping. Next, a computerized analysis of the customer’s running gait is performed using Medical Motion’s gait analysis technology on a treadmill. This combination of information helps our advisors to select the best footwear for every individual consumer, all in a comfortable and private environment.”

The entire process is completely free and allowed me to learn about my feet, my running style and what shoe is best for me! It’s the theme that runs through the entire Sport Chek CF Sherway Gardens store – here to remind you that #YourBetterStartsHere! I encourage you all to get out and walk around the store to experience what I mean for yourself. Make sure to join in on the social media conversation by following @SCSherway and @Sportchek on Twitter & Instagram.  Use the #YourBetterStartsHere and #SweatBetter hashtags to show us your favourite part and experience at the store. We can’t wait to see your favourites!

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you join on our adventures! AND yes. we’re on Snapchat too! – click here to follow us!

Photos: Sport Chek & Daniel Reyes


Daniel Reyes

*Please note that this is a sponsored post – our disclosure can be found at all times by clicking here.