Let’s take a minute to talk about summer fashion

I know that for most of us, with the most recent snowfalls, the idea of spring is far away. So when I am already thinking about summer and shoe options for festival season, some of you may think I’m getting ahead of myself, but at least it’s giving me something to look forward to! Here’s some essentials that I’ve recently found that I am excited to get my hands on for those social media memories with special people and incredible artists.

When it comes to style, we all know that I’ve learned some of the best tips from Julio over the last eleven years. I don’t always follow his vision or live up to his standards, but I do know that when it comes to Adidas it’s pretty much always going to be a good option. I recently started thinking about festival season and the summer months, and it got me checking out some of the latest options from the brand.

With Coachella, Governor’s Ball, Boiler Room, VELD and Osheaga, on my mind, the question on my mind and the mind of many is what am I going to wear? 

The real MVP of any festival fit, you can’t go wrong with anything from the three stripes family. While Samba and Gazelle reign into 2024, let’s consider the adidas Spezial which are starting a resurgence of their own since being introduced in 1979. And we all know I love a pop of colour wherever I can get it.

Of course a good pair of shoes is necessary when spending your days on your feet exploring festival grounds and enjoying your favourite artists, but now we have to think about what we are going to carry our ID and wallets in. The Adicolor Classic Mini Airliner Bag in yellow is the one for me as we all know I am all things yellow this year. I mean, it’s perfect!

If you’re also looking for clothing to make it a head-to-toe adidas lewk, there are summer options that will make it from early mornings to late nights this summer, and will have you looking your best. The 3-Stripes Tee is a wardrobe staple and classic piece to last all summer long. And we can’t forget the fabulousness that is the Adicolor Classics 3-Stripes Maxi Dress which I absolutely can see my girls, gays, and theys rocking this summer with it’s effortless classic look.

It wouldn’t be a post about Adidas without mention of the hottest shoe launch happening in 2024 in my opinion. Yes, I am talking about THE Bad Bunny x Adidas collab below that I absolutely MUST get a pair of. Whether you’re rocking them in the most pit or chilling with a flower crown, I can guarantee these will get those style photographers snapping your photo while you sit back and take all that well earned attention.

Previous iterations of the collab between Latin America’s biggest artist and one of the best brands in the world that are spectacular, and so now we have the latest launch. Adidas Originals and Bad Bunny introduce a new chapter with the launch of the Wonder White, the latest colorway of the classic Response CL silhouette. Staying true to Bad Bunny’s Most Wanted Tour, this drop celebrates Benito’s crew, the ones who have been here since the beginning. 

Those are my pick for the summer essentials and something tells me that you’ll be seeing a whole lot more on the topic with me in the coming months. Stay tuned for my television segments where I can tell you even more about these and other items from adidas.

I hope you enjoyed reading and that if you’re not already, follow me on all platforms at @dothedaniel as I share in real time these adventures and more!

Photos by:  adidas Canada, Daniel Reyes Cocka, and participating partners

Don’t forget to be kind & a little more honest with yourself this year 

Daniel Reyes Cocka xo 

*Please note that this may be a sponsored post and promotional consideration may have been offered by participating brands – our disclosure can be found at all times by clicking here.