There’s Something Quite Special About #Cashmere21

While many things in the world seem to finding a sense of normalcy, I am very excited about the fall season and getting a chance to return to events, friends, meals at restaurants and being in Toronto for some exclusive opportunities. One of my favourite events of the year is back and with it, something quite special for the first time ever. This year, you’re invited to The 18th Annual Cashmere Collection: NEW Belle Époque Fashion Show with me in some pretty magical new ways!

Yes, it’s time to talk about the Cashmere fashion event. If you’re a long time fan of the blog you’ll know that this is hands down one of the coolest runways I get to attend. And while runways are more Julio’s thing over on – this one is amazing because it speaks to making a difference in innovative and provocative ways. This year, during the #Cashmere21 NEW Belle Époque Fashion Show, “Canadian fashion designers nationwide have taken inspiration from the biggest names in fashion history to present their collective vision of a future without breast cancer. For its eighteenth consecutive year, the Cashmere Collection kicks off October Breast Cancer Awareness Month and heralds the return of Cashmere’s annual fund and awareness-raising efforts.”

Like every year, below is a sneak peek of what I can expect while I attend the exclusive event in person with Julio.

But the biggest addition and change to this year is that the event, for the first time ever, will be broadcast across the country for you to “attend” with me from the comfort of home, in a TV special airing on CTV on Friday, October 8, 2021, 7PM EST, and subsequently available on Crave.  

Featuring 16 leading Canadian fashion designers and their creations for a Vision of a Future Without Breast Cancer — showcasing breathtaking, original Bathroom Tissue Couture, all entirely crafted in luxuriously soft sheets of Cashmere — the collection serves as the annual kick-off to October Breast Cancer Month, and as a fund- and awareness-raiser for this important cause for the Canadian Cancer Society (CCS) and Quebec Breast Cancer Foundation (QBCF). 

The first-ever TV special, produced by Bell Media Studios, and hosted by CTV’s The Social Melissa Grelo and Etalk’s Tyrone Edwards, features famed Cashmere Collection Curator Joe Zee, best known for his appearances on GMA, The Marilyn Denis Show, the original Gossip Girl, and Stitched. This one-of-a-kind fashion show themed The NEW Belle Époque is a modern take on turn-of-the-20th-Century French history when hope, optimism, and innovation fueled dynamic change after troubled times, much like today.  

Want to tune it and see all the gorgeousness that is helping to make a difference?

Cashmere Collection 2021: The NEW Belle Époque – CTV National TV Premiere 

When:  Friday, October 8, 2021 

Time: 7:00p.m. – 7:30p.m. EST 

Of course, you’ll get even more BTS magic by following Julio & I on the 28th of September via our social media accounts as we attend the exclusive runway presentation. To join in on the excitement with us, make sure to follow @dothedaniel, @fashionights and use the #Cashmere21 hashtag leading up to the big day. Check out and follow these amazing designers, and help us to raise awareness for a cause that affects so many Canadians. 

For more behind the scenes of this and other amazing brands I’m working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. I’d love to have you join on the adventures.

Photos: Daniel Reyes & All Social Media accounts listed above

Don’t forget to be kind & laugh a little more this year

Daniel Reyes

Mobile photos were taken with my Mobile Device of choice on the Rogers network.

*Promotional consideration may have been offered by participating brands – all opinions expressed are my own and my disclosure can be found at all times by clicking here.