Events | March 20th is Macaron Day!

It’s Macaron Day in Toronto today and things are about to get a whole lot sweeter in support of a good cause! For those of you who remember, I wrote about Macaron Day last year after being introduced to it by my dear friend Sonya Davidson. She and many other ambassadors will be out and about today in support of Macaron Day 2015 and spreading the #MacaronDayTO love. Come and see why you won’t want to miss satisfying your sweet tooth in support of the Red Door Family Shelter.


One of my personal favourite spots in the city to pick up delicious Macarons is taking their charitable day to a whole new level. Butter Avenue will be donating 35% of profits today and will also be supporting North York General Hospital.

“Butter Avenue will offer over 20 flavours including fan favourites of sea salt caramel, lemon, cassis, chocolate, passionfruit and will also create some unique limited-edition flavours exclusively on this day. Flavours will be introduced in 4 categories:

1. Candy Shop (ex. Molten Chocolate Marshmallow and more)

2. Farmer’s Market (ex. Guava Plum and more)

3. Far East (ex. Matcha Red Bean and more)

4. Garden Explore (ex. Spring My Love (Safflower Raspberry) and more)

Previous flavours like hot tamale, popcorn, blueberry cheesecake drew hundreds of fans to the shop. Due to popular demand, some flavours launched on Macaron Day have also made it into regular rotation at the shops including Black Sesame and Matcha.”


To find your local Macaron shop showing their support, make sure to click here.

So why no get out and pick up something sweet for you and your coworkers or that special someone in your life today in support of a great cause. To join in the social media conversation, make sure to follow @MacaronTO on Twitter. Use and follow the #MacaronDayTO hashtag all day to see what beautiful flavours and shops people in Toronto are choosing to show their support. We can’t wait to see what you choose from the delicious destinations and flavours available!


For more behind the scenes of this and other amazing brands I am working with around the world, make sure to follow along with the #DoTheDaniel Instagram account!

Photos: Macaron Day 2015 & Butter Avenue


Daniel Desforges