Food & Wine | Feeling excited for the holidays thanks to The PC® Insiders Collection™ Boutique

The holiday clock is ticking and with each new day, I am getting more excited! From our upcoming Holiday Gift Guide that you will not want to miss (this will be our BIGGEST contest yet!) to the events around the city, it’s beginning to look a lot like Christmas. But most important of all… what am I going to cook?! Thanks to our friends at President’s Choice, those of us in Toronto over the next few weeks will have the opportunity to try the new PC® Insiders Collection items at the incredible PC® Insiders Boutique!

An extraordinary boutique for an extraordinary collection.

The PC® Insiders Collection features over 70 new products curated specially for the holidays and paired with our brightest ideas for the season. And now is your chance to sample a few, in setting like no other.

Take a journey through four holiday occasions – Brunch, Gift, Mingle, and Dine – while sampling products and find the inspiration you need to bring the holidays to life.”

To celebrate the launch of the delicious new items that are sure to make the holidays extra special, the PC® Insiders Boutique is now open at 363 King St. West in Toronto – and did I mention that it’s FREE?! Yes. That’s right. FREE. Running until December 19th, the boutique is probably one of my favourite places to be in the city right now.

#PCInsidersCollection #PCInsidersBoutique map

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Upon entering the #PCInsidersBoutique, I can assure you that you’ll be feeling the holiday cheer. Divided into four distinct holiday experiences (Dine, Brunch, Mingle & Gift) you have the opportunity to try some of the delicious Insiders Collections items in their respective spaces.


Located in a black & white dinning room, holiday dinner is reinvented with PC Insiders Collection items to tantalize your taste buds. Including  Hasselback Potatoes Stuffed with Cheddar and Bacon made with PC® Strawberry Blonde Potatoes, PC® Mascarpone Vanilla Bean Cheesecake, and PC® black label Beet & Goat Cheese Fresh Pasta… Need I say more? I actually can’t wait to head back to the #PCInsidersBoutique to taste them all again!

PC® Mascarpone Vanilla Bean Cheesecake #PCInsidersBoutique DoTheDaniel

PC® black label Beet & Goat Cheese Fresh Pasta #PCInsidersBoutique DoTheDaniel


Of all four collection occasions, this was my favourite because there is LITERALLY a train that brings food to you. I do wonder how I might be able to get one of those installed in our condo….

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Featuring Black Forest Stuffed French Toast made with PC® The Decadent® Chocolate Cherry Loaf and the indulgent PC® Poutine Pie, along with new treats like PC® Speculoos Cookie Butter, this room helps to inspire the best brunch I’ve ever eaten!

PC® The Decadent® Chocolate Cherry Loaf #PCInsidersBoutique

PC® Poutine Pie #PCInsidersBoutique DoTheDaniel

Please don’t be shocked if you end up eating the Speculoos Cookie Butter by the spoonful… it is just THAT good!


Whether you’re hosting a sit down dinner or a cocktail party this holiday season, President’s Choice has you covered! This space is complimented with cocktails and snacks that include sugar, spice & everything nice!

PC® Smoky Bacon Flavoured Maple Syrup #PCInsidersBoutique DoTheDaniel


So you’ve got the drinks. You’ve got the menu all planned with your favourite PC Insiders Collection items. But what are you going to give this holiday season that is unique and thoughtful? Don’t you worry… The PC Insiders Boutique has gift ideas for the ones you love that will leave them smiling all season long!

In a room decorated with gift boxes and bright colours, you’ll have the opportunity to try the PC® Chocolate Caramel Sea Salt Popcorn. I MAY or may not have already eaten my entire box already… guess I need to stoke up for the holidays all over again!

PC® Chocolate Caramel Sea Salt Popcorn #PCInsidersBoutique DoTheDaniel

These are just a few of the items available with the delicious new PC Insiders Collection! To view the entire collection and get started on your holiday planning in the best way possible, make sure to click here. With something for every occasion, President’s Choice is guaranteed to make your holidays more delicious this year!

Don’t forget:

“The PC® Insiders Collection Boutique is open November 13th, 2015 – December 19th, 2015. We are open 6 days a week from Tuesday – Sunday. Each day we have walk-in hours open to the public. Please check our hours schedule for tour times and the events schedule to sign up for exclusive events.”

For more holiday inspiration, follow @PresChoice on Twitter and Instagram. To join in on the social media conversation about our favourite holiday spot in Toronto, use and follow the #‎PCInsidersBoutique and #PCInsidersCollection hashtags. Be sure to use them when you visit this complimentary experience that will have you ready to take on another beautiful holiday season in the most delicious of ways!

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you come along on our daily adventures with us!

Photos: PC® Insiders Collection & Daniel Desforges


Daniel Desforges