As I’m sure most of you have noticed, the world of food and alcohol has been undergoing some major changes over the last few years. Brands have become more bold and cognizant of the needs of their consumers. Evolution & collaborations are becoming more common in an attempt to show another side of the brand and the lifestyle that they represent (see examples of this here & here). No collaboration has me more excited then that of the newly launched DISARONNO wears VERSACE now available in stores. Fashionistas and foodies unite for this limited edition bottle which combines both the beauty of DISARONNO with the iconic VERSACE brand. So it won’t just be Julio wearing this designer name anymore as we all indulge fashionable #DISARONNOwearsVersace world.
Julio & I both rejoiced when we heard the news about this collaboration. So much so that we raced to write about it first. Julio may have beat me to it by a few minutes but we are both equally as excited to celebrate the unison of food & fashion in the second collaboration for DISARONNO.
“This is the second year DISARONNO has partnered with an Italian fashion house for a limited-edition design collaboration. The DISARONNO wears VERSACE design takes its inspiration from the Versace Home Collection. The striking bottle is draped in light blue and embellished with an opulent white and gold motif, making the stylish bottle the perfect gift for all fashion lovers this holiday season. … DISARONNO will once again donate proceeds from the project to ‘Fashion 4 Development,’ a charity sponsored by the United Nations that supports the United Nations Millennium Development Goals.”
My favourite part about the collaboration is that it is VERSACE without the expensive price tag! (Trust me, as much as I love supporting Julio’s VERSACE collection, we do have a wedding to pay for in 2015!). Retailed at $29.99 this limited edition bottle WILL sell out quickly so I encourage you to pick your up before it is too late.
Available now and until the end of November, make sure to use the #DISARONNOwearsVersace hashtag to join in the social media conversation with @DisaronnoCanada & @DoTheDaniel. Tag us both and tell us what you love most about the collaboration so that we can share in your excitement, be you foodie or fashionista… or both!
For more behind the scenes of this and other amazing brands I am working with, make sure to follow along with the #DoTheDaniel Instagram account!
Please remember to enjoy responsibly and never drink and drive