So let’s talk about Black Friday – everyone is all about the deals and the shopping. Me included of course! But when it comes to finding the perfect gifts sometimes you have to think outside the box. It’s why this Black Friday I assure you the best saving isn’t in stores.
The holidays are of course a time to think about not only the presents under the tree, but also the ways in which we can give back to causes and organizations that help Canadians when they need it most. The #SaveForever campaign at The Princess Margaret Cancer Foundation is one way to give a gift that makes a difference.
DYK that according to a recent Retail Council of Canada study, Canadians are poised to spend $12.6 billion on Black Friday sales — 30% more than the $7.5 billion spent annually on cancer care in Canada, according to the most recent estimate from 2012.
“As you are saving on deals this Black Friday and Cyber Monday, please consider that your potential savings could be the gift of a lifetime for cancer patients and their families, and the 1 in 2 Canadians who will be diagnosed with cancer.
Every day, Princess Margaret Cancer Centre’s team of doctors and researchers are pushing the boundaries of cancer research and care. Help support breakthroughs at The Princess Margaret and transform the way we treat cancer.”
Maybe it’s time to realize that the power of our dollars can have a positive impact, and not just to tackle those shopping lists that we have piling up. Let’s fight cancer before fighting for deals. Because let’s be honest – a life free of cancer is the deal of a lifetime, and you’ll never experience giver’s remorse by buying that.
Join in on giving back for #GivingTuesday a little early for this #BlackFriday with one of the best gifts I can think of. Click here to donate now – join in on the social media conversation by following @thepmcf and using both #SaveForever #ConquerCancer hashtags.
For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you join on our adventures!
Photos: The Princess Margaret Cancer Foundation, Daniel Reyes & all Social Media accounts listed
Don’t forget to be kind & laugh a little more this year