Over the span of 2015 I quickly came to realize that the shoe world was evolving to meet the needs of Canadians in exciting ways. Having had the opportunity to work with Adidas Canada for both my personal health and style, it came as no surprise that 2016 would be an even bigger year for this iconic brand. With the launch of THE BASE here in Toronto and the new YEEZY BOOST 750 about to hit the market… how could I not be impressed?!
I have personally trained with Adidas in the past and completed a 10K marathon in the middle of the night. Watching the energy of the crowd and those who also had the same journey leading up to that glorious finish line made me understand that this brand that was once just three lines on a shoe to me was in fact SO much more. It was an addition to who I was and who I wanted to be.
Every great journey in life begins with that first step.
A photo posted by Daniel Reyes (@dothedaniel) on
But it’s not only been an addition to my life. As a Fashion Blogger and stylist, Julio has also come to rediscover his love and adoration for the brand. When the infamous YEEZY dropped, it was THE shoe to have. Read about his first impressions and why to this day, he STILL gets stopped on the street having people ask where he got them. What other brand commands that kind of power? None that I know and it’s just one of the many reasons why I love Adidas.
So what’s new an exciting for them right now? In Toronto, THE BASE just launched and is causing a lot of buzz in the city.
“In celebration of the Euro 2016 and the #Copa100 in the USA, adidas Canada and retail partner, In2Sports are unveiling an exclusive viewing lounge and pop-up retail shop that will be the go-to destination for soccer fans this summer in Toronto. From June 4 to July 31 THE BASE (584 College Street) will give soccer fanatics access to the adidas Mercury Pack boots, premium federation kits, on-site jersey printing and much more!”
I didn’t have the opportunity to join the opening celebrations due to a hectic schedule but I know that Julio and I will be headed to see and immerse ourselves in the space ASAP. Being that I’m now a Reyes, it’s basically an obligation to love soccer and all things Euro 2016 they tell me! Here are a few photos from some of our favourite people from that night:
Have you heard about the new VIP viewing lounge for soccer fans in #the6ix this summer? Head to www.GracieCarroll.com for everything you need to know about @adidasca’s new pop-up in #LittleItaly ⚽ #FirstNeverFollows #adidas #HereToCreate #copa100 ? @thebrightesthour . . . . #toronto #soccer #eurocup #views #thebase #viewsfromthe6 #torontoblogger #football #popup #torontoevents #summer #in2sports
Pure Control. Pure Chaos. Pure Agility. THE BASE Toronto. 584 College St. #FirstNeverFollows
A photo posted by adidas Canada (@adidasca) on
With THE BASE, Canada joins in on the global excitement and helps to remind us all that we too can be a part of something bigger than ourselves.
THE BASE store hours:
Monday to Sunday
10 a.m. to 9 p.m.
And of course, it wouldn’t be an Adidas post without mentioning the new YEEZY BOOST 750! Having had the chance to get first and second gen YEEZYs for Julio, this time around I am going to be “selfish” and get a pair for myself. I am obsessed with the newest release which hits the Canadian market on June 11th. NOW. These sell out faster than any shoe I’ve seen – so it means like you I am going to have to act fast, but it’s TOTALLY going to be worth it!
“This YEEZY BOOST 750 comes in a light grey suede version with a translucent gum outsole featuring full length adidas BOOST™ cushioning technology, combining the ultimate in comfort and performance with high-end style. Other features include premium leather and suede heel lining, breathable mesh forefoot lining, reinforced textile eyelets and stretchable velcro strap as well as the signature perforated toe cap.”
Available for $450 CDN from June 11, 2016 through adidas.ca and select global retailers worldwide. I love you Julio, but this one is mine. For more information on all things Adidas related, make sure to head to adidas.ca
To join in on the excitement around the world, make sure to follow @AdidasOriginals & @AdidasCA on Twitter, @AdidasOriginals & @AdidasCanada on Instagram. Use and follow the #FirstNeverFollows, #YEEZYBOOST #adidasOriginals hashtags. We can’t wait to see how this brand that has helped to change my life can do the same for you.
For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you join on our adventures!
Photos: Adidas Canada