For those of you who follow along with us on social media, you’ll have seen that we recently got to attend an incredible event with Coca Cola Canada to celebrate #TasteTheFeeling with them. As the iconic brand relaunches it’s new global marketing campaign, parties have been taking place around the world from Dubai to Paris, Toronto to New York. The Canadian embodiment of this new energized campaign was a party not to be missed, and we’ve got some of our favourite moments for you from one of our favourite brands!
If you have yet to see the #TasteTheFeeling advertisements, here is just one of them that leaves me smiling.
The evening had a lot of buzz around it as taste makers, celebrities, social media stars and friends gathered together for an amazing night in the Distillery District of Toronto. The event was a celebration of music, food & of course refreshing Coca Cola – which is of course reflected in the new campaign. We gathered at The Fermenting Cellar to see the space transformed entirely. With a giant Coca Cola Glass bottle projected on the building and a straw held up by a crane, how could I not start the night off by smiling?!
Greeted by a mix of classic Coca Cola imagery mixed with modern decor elements, the space itself was a sensory heaven. From bright lights, to edible balloons filled with Helium (as you ate it, it changed your voice!), there was so much to see and do. Along with friends, we danced the night away as Conrad Sewell, Sam Roberts Band (pictured above) & DJ Baby Yu took the stage throughout the night.
Tantalizing cocktails and sinfully tasty food were placed around the room amid engaging spaces to take photos. For those of you who know social media, you’ll know how much it takes to get a topic trending on Twitter – this event was trending in Canada for over three hours, which shows just how far we were willing to share in the excitement as a country that loves Coca Cola!
Here are just a few of our favourite moments from the evening (make sure to follow these accounts – they are some of our favourite!) as captured by some of our friends and colleagues:
Sundown Sangria with a side of Sam Roberts. #TasteTheFeeling
A photo posted by Sidewalk Hustle (@sidewalkhustle) on
A photo posted by Alexa?Toronto. (@ajfernando) on
Mean girls corner? —Tonight @cocacola_ca’s #TasteTheFeeling with my main girl, @jessica_christine_
A photo posted by Peter Ty (@starvingstylist) on
Up close and personal with @samrobertsband last night #TasteTheFeeling – ? @amygrief
A photo posted by blogTO (@blogto) on
For many other amazing photos, videos, snapchats (is that a word?) and Facebook posts from the recent festivities both here and around the world, make sure to follow #TasteTheFeeling online. With a new year, and a new campaign, Coca Cola Canada has reminded us why we love them so much. Thank you for having us and helping to show the world how amazing Canada is!
To join in the social media conversation, follow @CocaColaCo_ca on Twitter and @CocaCola_CA on Instagram. Follow and use the #TasteTheFeeling hashtag to join in our a conversation taking place around the globe with us!
Photos: Coca Cola Canada, All social media accounts listed above & Daniel Reyes
Cheers!