This Meal Kit Company Just Completely Disrupted The Industry

In 2023, I can assume that most Canadians have tried a meal kit company at least once. From promotion codes via your favourite influencer to incentivize you, to coupons in the mail, it seems as though the choices are ample and the deals are enticing. But if I’m being honest, since the pandemic and our familiarity with the concept as consumers, they all have been doing the same thing. That is, until now. Let me tell you how one meal kit company has completely flipped the industry on its head and why I clearly need to try them out next!

I remember trying Goodfood when they first launched almost ten years ago in 2014, and have gone back a few times since when a good promotion would launch. I love to grocery shop, I love to cook, and I love to eat at restaurants and so in my mind meal kits kind of satisfied all three in one easy package. Well, restaurants of course would always be a bit better. Until now.

Canada’s number one meal-kit brand, Goodfood, has teamed up with Aloette Go, the latest venture from Alo Food Group to bring Michelin-inspired meals to Canadians’ doorsteps for a limited time only – until February 1st 2023!

Featuring a Michelin guide recommendation and as the sister restaurant to Alo and Alobar Yorkville, two of the first restaurants to receive Michelin stars in Canada, Aloette has become one of the most beloved food destinations in the city. . But with many not wanting to leave the house during winter, Aloette is now bringing its elevated dining experience into Canadians kitchens, by offering its iconic Wagyu Burger as a meal-kit with Goodfood.

From now until February 1st, Canadians can order the Aloette Wagyu Burger meal-kit by subscribing to Goodfood on With fresh and local ingredients, easy-to-follow recipe cards and pre-portioned ingredients – it’s never been easier to cook like a Michelin Chef!

I have to admit I’ve never had the pleasure of eating the burger at Aloette but knowing that I could at home gets me very excited!

Goodfood and Aloette Go will offer two delicious meal-kits developed in collaboration by Aloette Executive Chef Solomon Mason and Goodfood Head Chef Jordana Rebner. The Aloette Wagyu Burger meal-kit is inspired by one of Aloette’s most iconic dishes, and will be available to order for a limited time only by Goodfood subscribers across the country.

“As an industry leader in an ever-evolving food scene, it’s important for us to continue finding ways to stay relevant and excite our customers,” said Solomon Mason, Executive Chef, Aloette Go. “With more Canadians cooking at home, we’re thrilled to partner with Goodfood to bring Aloette Go’s elevated experience to them and help make meal-time more enjoyable.”

Featuring fresh locally-sourced ingredients, Goodfood subscribers were able to order the Aloette Seared Scallops meal-kit in late December, and are now able to order the Aloette Wagyu Burger meal-kit with Seared Halloumi and Pickle Mayo until Wednesday February 1st. To learn more, Canadians can visit and order their own Michelin-inspired meal-kit by Goodfood and Aloette Go.

I am 100% intrigued and will clearly have to try it out for myself, and report back on my experience. I encourage you all to do the same!

Come along with Julio & I if you aren’t following us yet at @dothedaniel & @fashionights on all social media platforms.

Photos: Daniel Reyes Cocka and aforementioned participating brands 

Don’t forget to be kind & laugh a little more this year 

Daniel Reyes Cocka xo 

*Please note that this may be a sponsored post and promotional consideration may have been offered by participating brands – our disclosure can be found at all times by clicking here.