Food & Wine | This summer is all about a #BetterBurger with Sobeys

For those of you who follow us on social media (@DoTheDaniel if your aren’t yet), you’ll have recently seen that we were a part of Sobeys’ #BetterBurger Twitter Chat. Not to brag or anything, but Canadians from coast to coast were so excited that you all helped to get us trending in Canada! The excitement came alongside the launch of the new fresh Canadian Chuck Burger now available at Sobeys locations. Come & see why we will be buying these delicious new burgers this summer and why you should too!

“According to a recent survey commissioned by Sobeys, 78 per cent of Canadians are looking forward to barbecue season and 62 per cent say grilling is the best part of summer. There’s no denying that when it comes to grilling, Canadians prefer burgers. Almost all Canadians (93 per cent) plan to eat at least one burger this summer and close to half (47 per cent) say burgers are their favourite meal to eat off the grill.”

Earlier this month we actually had a chance to try the arrangement of #BetterBurger options alongside the four new delicious summer salads. We even had the pleasure of having Sobeys Head Chef Adrian Shaw cook for us and chat about the importance of fresh products in their stores. Made daily at each Sobeys location, the Canadian Chuck Burger is (from first hand experience) absolutely DELICIOUS!


sobeys 2

Love food and want to create a unique #BetterBurger experience for you and your guest? Make sure to click on the image below to be led to Sobeys’ Summer Recipes which are updated weekly!

sobeys 3

Feeling hungry? Me too. Click here to find your local Sobeys where you can head to pick up all of these delicious products and more!

For amazing Twitter Chats, Contest and Photos make sure to follow @Sobeys on Twitter and Instagram. Use the #BetterBurger and #BetterFoodForAll hashtags to join in on the social media conversation when you share your photos this summer grilling up a storm with delicious products from Sobeys. We can’t wait to hear your thoughts on the new Canadian Chuck Burger & summer salads!

For more behind the scenes of this and other amazing brands we are working with, make sure to follow along with the #DoTheDaniel Instagram account.

Photos: Sobeys & Daniel Desforges


Daniel Desforges